Traffic Galore

Traffic is essential. But what if you get traffic and there’s nothing for the traffic to do? Or if what the traffic finds is not something that inspires them to buy or sign up? You really need more than just traffic. You need Traffic AND Conversion.

Traffic and Conversion – The Meaning of Conversion

So let’s talk about what conversion is all about. It means that the visitors who arrive on your website do what you were hoping they would do. Exactly what that is depends on your purpose.

Maybe you have a squeeze page, and for you converson means that they will sign up for your newsletter or request your special gift. That’s conversion.

On the other hand, maybe you have something for sale. In that case, you’re looking for someone to purchase what you have for sale. And every visitor who buys counts as a conversion.

The Key to Traffic and Conversion

Now that we have determined what we mean by conversion, we’re going to look at what it takes to achieve it. And here’s the number one thing you will need to make it happen:

A Great Offer

The most important thing you need is a great offer! And this is true whether you’re looking for opt-ins or for buyers. If the offer is weak or non-existent, you won’t get conversions, no matter what you do.

In either event, you want to offer something that your target audience really wants and is willing to give you want you ask in return.

If it’s an opt-in gift, better make it good, and clearly indicate in your sales copy that it will solve a problem your visitor has.

If it’s a product for sale, the bar is much higher. It needs to provide enough value that it exceeds the asked-for price significantly. It also needs to provide exactly the value that your visitor wants.

If you’d like to know more about how to create such a product, you may want to check out Marlon Sanders Info Product Dashboard.

Another Key To Conversion: Great Copy!

A great product is essential, but it’s not enough. You also need to let your visitors know very clearly and quickly that your product rocks and that they need it. If you don’t succeed with that, they’ll move on.

So you need great copy. How can you get that? You can try to write it yourself, maybe based on some copywriting books you might have bought, or by following the lead of some examples that you found persuasive.

Or you can hire a copywriter. If that’s something you’re interested in, visit my web copywriting site. Or my copywriting special offer.

Traffic And Conversion: The Key To Success

Of course, traffic AND conversion are essential. You can have the most fantastic offer and the world’s best sales copy, but if no one sees it, you’re not going to sell much if anything at all.

And if you get lots of traffic but your offer and/or your copy stinks, you won’t be able to convert any of it into sales. So you need both.

There’s something else to keep in mind…

The economy is still a challenge, and even in good times people usually need to see an offer several times before they buy – yes, even IF they want the product (or service). What this means is that now more than ever, you should aim for a two-step process, or rather a 3-step process:

Step 1: Capture The Lead

You can do that by offering your visitor an “ethical bribe” in order to get them to opt in to your mailing list.

Step 2: Follow Up & Build A Relationship

Once you have the visitor’s information, you can follow up and provide value and convince them that you’re the expert you said you were and that they want what you have to offer.

Step 3: Make The Sale

Finally, in Step 3, you make the sale. Your chances of making that sale are much higher if you go through that 3-step process than if you were trying to make it when the visitor first lands on your page. If you tried that, the visitor would probably leave, never to return, and you’d have lost your chance forever.

So Traffic and Conversion are a complex process and have to be viewed in tandem. Get traffic, using the techniques you’ll read about on this blog, and/or by getting Marlon’s traffic dashboard OR Kim’s traffic dashboard, or both, and use the techniques you learn inside.

And make sure you have a product that will fill a need – and the copy that convinces your visitors that they MUST have it. That’s what Traffic And Conversion are all about, and if you keep these things in mind and follow them, you’ll get both.